SEASONS FASHION
Before & Again
St. Louis locals Joe Werner, Jon Rianhard and Peter Daneyko are the surprising trio behind the Before & Again tees that are flying off the shelves of our favorite boutiques. The three men started the clothing label in 2008 after they developed a unique
process for specialized fabric printing. Since its launch the company
has hit the ground running, not only in St. Louis but in over 500
boutiques throughout the country. The owners attribute the clothing
line’s success to its unique fabrication, which features an unbelievable
softness that you would expect to only achieve after years of wear and
washing. It’s also the ever-changing prints and color options that keep
this label fresh and interesting. Determined to create a product that
was wearable for women of all ages, the men sought the help of seasoned designers, artists, new graduates and real women with a sense of
style to provide input on “what they would wear.” This input, as well
as that received from the many boutique owners who are encouraged
to present styles that reflect their specific store and location, guarantee
that there is something for everyone. With over 125 different prints to
choose from and a too good to be true fabric, Before & Again tees are
definitely worth checking out, and trying on! www.beforeandagain.com
